DO NOT MISS THE MAGIC!

A week of photography, media and creativity!

#CAIROMEDIASUMMIT

With being on the core industries in Egypt.. The East's Hollywood is getting harder and harder to get in and to excel at. Egypt Photo Summit's success made us believe that we can create something strong and reliable for all the prospect media people to meet and make vital connections to enhance or even kickstart their careers!

After the noticeable success for EPS and the ripples on the business of photography, it is just about time to create and ride a new wave of success for the media industry.
And there are two major questions to answer.

ABOUT

The Cairo Media Summit is an extraordinary gathering of people, communities and companies driving us into a fully connected new world.
The event is a unique mix of high-profile talks, discussion panels and meetings between all parties involved, bringing together leaders from all over the world to share with and educate their peers. We are bridging the gap between established businesses and creatives.
Both the Middle East and Africa are leading the world evolution march into an increasingly connected place.

Both regions evolved into idea rich catalysts of recreating today’s human interaction and connection. People from all over this hot part of the world are pioneering Mobile, TV, film, VR, content creation, VFX and more.
Powered by Egypt Photo Week, the Cairo Media Summit brings together leaders and innovators in media, technology, and creative content to communicate the expectations, opportunities and challenges involved in investing in new media in Africa and The Middle East. In the race to an all-digital future, Media will be in the forefront of our new world

A film shot with one camera ‘Paranormal Activity’ generated revenues more than blockbuster movies. A different type of quality, a different type of film, and a differently shot scene can make the headlines of every news publication.

WHY MEDIA

Media is a booming industry of revenues up to 2.5 billion EGP this year only. Now media has grown beyond a series on TV, beyond the hero of the movie beyond standard news broadcasting.

Moreover media now doesn’t require a TV screen, it only requires a screen and we live in times where we are surrounded by screens.

Media now is not about creating a boom, it is about how long this boom will last.

WHY NOW

We all know that for every action there is a reaction, after the death of printed media and the rise of the fourth industrial revolution. Media now is taking a new form and shape.

Now, everyone is the reporter, everyone is the broadcaster, anyone can be a director or a film maker, blogs are now the source of information.

THERE ARE NO MORE RULES.

MAPPING THE INDUSTRY

Through our discussion panels and talks held by international media insiders and well known national names. They will draw you a map of what has happened in the industry and where it is going.
Tackling all what holds this industry and shapes it.

MEDIA RESHAPED

Today media is in the hands of no one, there is not one production house, TV channel or any other that can control the media and the creation of media. With the internet turning media into the masses’ media, that is prominent with examples like Bassem Youssef’ El Bernamg, VICE, Buzzfeed and millions of other outlets that are concerned with various topics like Film, Viral News, Tech, Politics and much much more.
Media today is about the boom, and it’s not creating that boom, it is about how long this boom will last, and how much it affects it’s targeted audience.

CONNECTING THE DOTS

The media industry is purely connection based, with all of the eases that were introduced with social networking, and the internet as whole. Still today there are massive creative energies out there in the wild but they lack the one and only component to get their feet on the right track, connections.
We at CMS want to connect everybody to everybody, so that we have a solid network of communications that can help both the production and talent connect seamlessly and without much hassle.
Media today is about the boom, and it’s not creating that boom, it is about how long this boom will last, and how much it affects it’s targeted audience.

CREATING A PLATFORM

Cairo Media Summit is an event to Share, Connect, and Communicate.

And with all the opportunities that lie ahead within the Cairo Media Summit, we believe our most important goal is to create a platform that everyone can connect and interact within and through to minimize the disconnect between this massive part of the world.

SPEAKERS

OUR INDUSTRY LEADING SPEAKERS!

SCHEDULE

SCHEDULE COMING SOON!

Media Industry in Egypt

In this panel you will discuss the past, present and future of Egyptian media and how we can work on it to get it back to the number on place in Africa and the Middle East. That title has been captured by countries like UAE, Morocco, and Nigeria. And it is time for Egypt to get back to it's normal place.

  • How they see the market in Egypt comparing to African and Arab world media - comparison in numbers
  • From a producer's point of view: what are the methodologies/procedures for scouting fresh faces and training new talents.
  • What is the future/challenges of industry and what are the promising untapped areas.
  • Production houses joining forces: what are the terms of collaboration, why the need for collaborations and how beneficial are collaborations for all parties and how they see the TV merges.

60

Library

Expert

Vodafone VS Etisalat: Battle of the Ads

There is a massive difference between styles and workflows of Ad direction and production, from set to open air locations, a massive team working with wood to create the ad, to a god made location, all are made to capture the eyes and attentions of a brand's customer base to make more sales. Your role is to help them present their products in the best way possible.

  • For different directions, what are the similarities and dissimilarities in terms of work flow, technicalities etc … the whole process in depth
  • Vodafone: “the how to” , in terms of technologies and creation
  • Etisalat: the huge cast! And outdoor locations

60mins

Hall 1

Everyone

Becoming an A-Lister

How to work on your portfolio, reel and connection is a very important step into becoming an A-Lister, in this panel we discuss how to do all of that and market yourself with the team behind castingstar.com, the biggest casting and reel website in the Middle East.

  • From talents and casting director point of view: the step by step on how to make it; including an insightful ‘how to’ reach your potential.
  • castingstar.com: the game changing new platform that will take the industry by storm while connecting it and what it holds for the future.

60mins

Hall 1

Everyone

Screen Wars: Digital and Broadcasting VOD Model

Today YouTube is the worlds biggest media platform, with more than one billion subscribers and more than it's content creators making more than 6 figures a year. It is a very interesting market to tap into. The Middle East has more than 400 Million people, that speak one language and have a very similar culture. But how can you capitalize on that as a producer / distributor rather than a content creator. Creating a business model and monetization plan that can create a massive network with massive income.

  • Arabic video content: growing big, how big?
  • V-logging: building a business model and monetizing your content.
  • The Arabic titanic: the good, the bad and what is next
  • Say no to piracy: YouTube leading the fight, is it winning? And how?

60mins

Hall 1

Everyone

Fireside Chat: TV Industry

The TV Broadcasting, after being in the forefront of media, news and entertainment is in dire danger due to alternate outlets that represent a wider spectrum of opinion and voices. What comes next for TV and what do channels and broadcasters do to keep their competition up? And how can they do that?

  • In millennials’ mind: where is TV from social media, what is its future & what are the challenges
  • In the digital era, where does the TV stands.
  • The TV syndrome: shaping minds, personalities and communities VS the code of ethics
  • Opened only in Ramadan, in-depth.
  • Today’s partner yesterday’s competitor: about TV channels joining forces and merges.
  • Channels in production rules: insider note.

60mins

Hall 1

Everyone

News Publishing – Who owns the audience?

Social Media, the smartphone and the internet as a whole has changed how media is circulated and made, it has even stepped beyond media into crossing the boundaries of state sponsorship, state controlled opinion, as well as private entity control and opinion. Today everyone's a reporter, but what looks like an eminent death of  the printed publication industry what is the future and what comes next, and what if a publication can't keep up?

  • Broadcasting in the social media era within the rise of citizen journalism.
  • How neutral are private and state-owned publications.
  • If printed media dies, what is the future of new publications?

60mins

Hall 1

Everyone

Post: Editing / Coloring / 3D / VR

Post is becoming more and more important today from the shocking 3D experience of Avatar to today where VR is becoming the new TV, where is post today and how is it evolving? And how can we keep up as creators with technology.

  • What’s the market trend in coloring, post editing, effects and 3D
  • Post editing career road map for new talents

60mins

Hall 1

Everyone

Cinematography and Technology

Cinematography has been at the front of creating the mood and feel of film and media from greats like Eduard Tisse and Andrei Moskvin who DOP'd one of the Soviet Union's greatest film Ivan the Terrible (Иван Грозный) to Emmanuel Lubezki who won the 2015 Best Cinematography Academy Award for his work on The Revenant.

  • Choosing team and delivering the vision.
  • Used and upcoming technologies.
  • How you choose your camera man
  • Cinematography new school and techniques

60mins

Hall 1

Everyone

Eshtebak The Movie

In this panel we discuss how to get nominated to win an Academy Award, from Script to Finish. A complete overview covering: the PR campaign of choice, succeeding far away from the “Sobky formula”. Starting from the birth of the idea till Cannes.

60mins

Hall 1

Everyone

TV and Social Media

How to market TV on today's connected world?

  • Panel discussing who is owning the viewer mind?
  • Tv and social media
  • Success stories from Nelli we Sherihan and how it goes viral
  • Success stories from El Ostora and how it goes viral

60mins

Hall 1

Everyone

YouTube: The Digital Broadcasting Age

Today YouTube is the worlds biggest media platform, with more than one billion subscribers and more than it's content creators making more than 6 figures a year. It is a very interesting market to tap into. The Middle East has more than 400 Million people, that speak one language and have a very similar culture. And as a creator you can create Middle Eastern content that could reach unlimited numbers of people in our region only!

  • Arabic video content: growing big, how big?
  • V-logging: building a business model and monetizing your content.
  • The Arabic titanic: the good, the bad and what is next
  • Say no to piracy: YouTube leading the fight, is it winning? And how?

60mins

Hall 2

Everyone

Changing Media

  How do shows like El Bernameg and Democracy Handbook from two different countries, discussing two different subjects, but from the same person and same points of view can be made and be made to change and become some of the best shows on TV and the internet. In this Webinar we discuss the Bassem Youssef journey from a humble YouTube show to the biggest TV show in Middle Easters history!

60mins

Hall 2

Everyone

venue

One of the best spots in town!

The Greek Campus

The Greek Campus
171 Tahrir St., Bab El Louk, Cairo, Egypt 11513
+20 100 026 7500
500 mi / 400 m from Downtown (Tahrir Square)

more information